Laki World
At 10Laki, I was responsible for the full-cycle UI/UX design of a modern iGaming aggregator platform that highlights top casino brands, offers, and affiliate deals. The main goal was to create a high-converting interface that feels intuitive and engaging, especially for mobile users.
Using Figma, I created wireframes and low-fi prototypes focusing on clarity and fast interaction. I applied Atomic Design principles to build a consistent and scalable component system — from UI atoms (buttons, icons, inputs) to organisms like casino cards, review sections, and bonus widgets. My design system also ensured easy handoff to developers and quick updates across the site.
Beyond just visuals, I optimized accessibility, responsive behavior, and mobile-first interaction. The final design delivered a modern, easy-to-navigate experience that converts well and supports monetization goals through affiliate integrations. This project reflects my focus on thoughtful UX structure, consistent UI design, and clear business-driven outcomes.
- Client
Laki World
- Year
2025
- Service Provided
UX research, Wireframing, UI design system in Figma, User flow testing, A\B testing, Responsive design, Custom CMS, Affiliate tracking, SEO and multilingual support
Design Process Overview
I started with research into the iGaming and affiliate space — exploring what makes users trust, engage, and convert on platforms like AskGamblers or Casino Guru. Based on insights, I built a full UI/UX design system in Figma: from low-fidelity wireframes to clickable prototypes, all tailored for high conversion and fast navigation.
I focused on clean, modular components using Atomic Design principles, optimized for mobile-first experiences. User flows were simplified to make game discovery, bonus selection, and redirection to partner casinos as seamless as possible.
After validating early prototypes through internal testing, I handed off the designs for frontend development using Svelte. I also helped align UI decisions with backend logic — including affiliate tracking, payment integration, and content management. The result is a modern, fast, and conversion-focused iGaming aggregator platform built for growth.
