Wimp Decaf
One of my side projects involved collaborating with Wimp Decaff, a U.S.-based coffee store chain. I worked on the frontend development of their customer-facing interface and helped plan the UI in close collaboration with a web designer. We focused on making the experience simple, cozy, and fast — keeping the coffee shop's personality in mind while ensuring everything from browsing to checkout was seamless and responsive across devices.
Wimp Decaf aims to provide consumers with a wide variety of flavors and ensures the absence of harmful chemicals in the decaffeination process.
Mission is to offer consumers a delicious and diverse range of decaffeinated coffee without the use of harmful chemicals. Wimp Decaf also emphasizes transparency, environmental responsibility, and the creation of a community of decaffeinated coffee enthusiasts
- Client
Wimp Decaf
- Year
2023
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Scope of work
Front-end development of e-commerce UI, UI/UX collaboration with designer, Mobile-first layout, Performance optimization, Cozy brand-aligned design, Shopping experience logic, Responsive layout across devices, Checkout interaction design.
Shaping the Identity
For Wimp Decaf, the brand identity was crafted to reflect its mission—redefining decaf coffee with quality and transparency. The design blends minimalism with warmth, creating a modern yet inviting aesthetic that resonates with coffee enthusiasts.
