Vinyl Casino
In the Vinyl Casino project, I was responsible for the full UX/UI design cycle of an online casino platform. Our team drew inspiration from a unique retro atmosphere, combining vinyl records and 80s neon aesthetics. My goal was to create not just a visually appealing interface but a truly intuitive and user-friendly experience, with a strong focus on mobile users.
Overall, VinylCasino showcases my systematic UX approach—from research and user flow creation to prototyping, testing, and delivering a high-quality UI that meets business goals and user needs.
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Client
Vinyl Casino
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Year
2023
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Scope of work
Full-cycle UI/UX design, user research & personas, competitor analysis, wireframing (Atomic Design), user flows, prototype testing, and mobile UX optimization
How it was done
I started with in-depth user research: analyzing competitors (Stake, LeoVegas, VulkanVegas), identifying key user personas, and conducting interviews with real players from Discord communities to uncover their pain points and expectations. The main insights highlighted the need for simplified registration, fast and convenient deposits, and a clear bonus system styled like music albums to strengthen the brand’s uniqueness.
Next, I mapped user flows based on Jakob Nielsen’s usability principles and behavioral design: minimizing registration and deposit steps, simplifying navigation, and highlighting 9 key sections in the bottom menu for easy mobile access. I visualized the flows in Miro, considering various user scenarios.
During wireframing, I applied Atomic Design methodology—starting from simple atoms (buttons, inputs), building molecules (game cards, modals), and then organisms (cashier, profile)—which enabled scalable interfaces and easy updates. Wireframes were created in black and white to focus on structure and logic without distraction.
To validate hypotheses, I conducted several rounds of prototype testing in Figma and Maze with real users and internal team members. Based on feedback, I simplified registration to 2 steps, redesigned the deposit process with a progress bar, increased text contrast, and improved navigation across game categories.
